Norfolk Island Tourism
16885
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Norfolk Island Tourism

In One Line...

High volume destination print collateral for marketing and promotion…

Location

Norfolk Island & Australia

Category
Design, Print, Web
About This Project

Of the many jobs 2899 has tendered for and has been awarded for Norfolk Island Tourism, the most important ‘physical’ marketing tool is the Norfolk island destination brochure. This is a 32pp publication that is used at trade shows and by travel representatives in Australia and New Zealand to promote Norfolk Island. 2899 designs the publication, contracts out the writing and copy editing, and has the publication produced in Australia, to be dispatched to several locations within Australia as well as exported to New Zealand and Norfolk Island. The Tourism destination brochure is an important publication as it must concisely articulate the Norfolk Island destination brand and brand creatives guidelines, while educating several different demographics of target reader in a digestible manner. Yet it must still be informative and encompass a considerable wealth of information, while remaining uncluttered in design. Through  a confident use of colour and careful style sheet layouts, together with strict word counts attributed to evenly placed sub-sections, 2899 manages to balance the publication for the reader, not only on a spread-by-spread basis, but also through the publication itself.